American Museum in Britain


Services used: Strategy, PR, Design & Print, Digital

Profile: The American Museum of Britain is situated in Bath and takes visitors on a journey through the history of America.  It is the only museum of Americana outside of the United States.

Support by apt: 

• Raise profile to non-US visitors and increase visitor numbers

• Delivered a proactive and targetted PR campaign

• Created the first YouTube video ever done by a museum

• Promoted the Titanic exhibition using people in traditional costume at a number of events

• Promotion of sector specific elements such as the World Maps and Amish Quilts 


• Visitor numbers rose in year one by 33%, 31% in year two and 33% in year three.

• Relaunched their Christmas Fair, which had sell-out opening evenings and more than doubled the attendance on previous years

• Raise £3 million in donations for the Orangery


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