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Services used: Strategy & Planning, Email Marketing, Website creation and development, Design & Print, Marketing Campaigns, Social Media, PR.
Profile: Compass Holidays is a specialist tour operator selling walking and cycling holidays across the UK and Europe.
Relationship: apt has been working with Compass Holidays for over 15 years and has delivered a number of marketing campaigns and press coverage for the company.
Support by apt: Compass Holidays is a small business and were looking for day to day marketing support to suit their needs and deliver on their marketing strategy.
Key projects/results include:
- Familiarisation visits with journalists when new tours have been added to the portfolio. Coverage has included Monty Don cycling the Cotswolds, in-flight video for three airlines, numerous journalist visits to the Cotswolds, Lake District, Cornwall, Italy, Spain, Austria, Germany and most recently cross-country skiing and activity break in Norway.
- Some of the titles that have featured Compass Holidays include The Times, Fabulous Magazine, Red, Cosmopolitan, Radio Times, Marks & Spencer staff magazine, Sainsbury's and Waitrose Magazines together with on-line publications and radio stations.
- Review of website underway including analysis of new media which can be used for the company. Results yet to be seen - we will keep you posted!