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Cotswold Inns & Hotels
Services used: PR, Design & Print, Website updates
Profile: Cotswold Inns and Hotels are a group of eight stunning country house hotels in the Cotswolds, each of them stunning and unique in their own right.
Support by apt:
apt had the remit to support both the hotel group and the individual properties, working to understand the yield, occupancy and booking patterns of each of the properties and helping to identify their individual unique selling points.
- We managed the launch of the Mulberry Restaurant at The Manor in Moreton-in-Marsh, tasked with getting two London Food Critics to the launch as well as local journalists. In the end, we secured visits and coverage from 12 London journalists
- We devised, developed and launched a unique piece of website software to encourage direct bookings rather than bookings being made through a third party. This added £1.6million to the revenue in the first year
- We promoted the venues for weddings, conferences and stays, securing a significant volume of local, national and indeed international coverage was achieved
- Helped increase online sales by 15%.