Extreme Bike Tours

 

Project Overview

apt were asked to organise a familiarisation visit to India to showcase Extreme Bike Tours.  

Journalists were able to ride along some of the world’s highest roads and mountain passes on one of their motorcycle tours across India.  apt invited journalists from Germany, South Africa, Australia and the UK to experience what Extreme Bike tours had to offer.

Outcomes

The results were significant including four pages in the Financial Times, an eight page spread in the European Cycling Magazine, a four page spread in Paris Vogue, extensive coverage in the South African press, coverage in the Times, Telegraph travel, two Australian Biker Magazines and an airline in-flight magazine.

 
 
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