marketing gloucester

 

Services Used: Overall strategy, design & print, customer journey planning, email marketing, point of sale / footfall drivers, day-to-day support, stakeholder engagement initiatives, branding

 

Profile: The destination marketing company, developed as a partnership with key stakeholders in the City, namely Gloucester City Council

 

Relationship: We worked together for 2 years alongside their in house team

 

Support by apt: The City of Gloucester has been through a significant regeneration programme and some of the work we completed includes:

• Rebranding the destination information

• Developing the marketing strategy to sit alongside the physical regeneration

• Developing a city-wide promotional toolkit including lampost pennants, signage and posters.

• Creation of new signage at Gloucester Bus Station to give more of a welcome to visitors

• Key driver for the development of a business group, all with the aim of improving the city

 


 
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