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Services used: Email marketing
Westonbirt Arboretum is a Forestry Commission managed 600 acre site, offering events and concerts in addition to activities and walks within the Arboretum.
Support by apt:
apt supported Westonbirt by helping to promote and publicise the annual music concerts, events and activities to the Westonbirt Visitor database. The objective was to re-engage the database and increase footfall from existing users.
We created a monthly enewsletter template following their brand guidelines, tracking user activity and responses and refining the content accordingly. We continued to deliver these monthly, before training an in-house team to take on the delivery.