Westonbirt Arboretum


Services used: Email marketing



Westonbirt Arboretum is a Forestry Commission managed 600 acre site, offering events and concerts in addition to activities and walks within the Arboretum.  


Support by apt:

apt supported Westonbirt by helping to promote and publicise the annual music concerts, events and activities to the Westonbirt Visitor database. The objective was to re-engage the database and increase footfall from existing users. 

We created a monthly enewsletter template following their brand guidelines, tracking user activity and responses and refining the content accordingly. We continued to deliver these monthly, before training an in-house team to take on the delivery.


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