Wye Valley & Forest of Dean Tourism


Services used: Strategy & Planning, Email Marketing, Website updates, Design & Print, Acquisition, Marketing Campaigns, Social Media

Profile: The Wye Valley & Forest of Dean Tourism Association are a trade association representing over 350 businesses within the DeanWye.

Relationship: apt were taken on to deliver a number of marketing projects for the association, including keeping the website and social media platforms up to date.  apt delivers the marketing strategy for the association.

Support by apt: 

The association were looking for day to day marketing support to help the Executive Director deliver at a more strategic level. 

Key projects/results include:

• Development and delivery of the Film & TV trail downloadable leaflet and website.  This was supported by pr (delivered by a different supplier) and social media campaign. 

• Management of group travel organiser familiarisation trip with over 40 attendees visiting a number of attractions and activities over two days.  

• Represented and delivered activity on the South West Tourism Growth Fund.  This has included research and collation of key tourism products with supporting imagery plus attendance at exhibitions such as World Travel Market and Vakantiebeurs in Utrecht, Netherlands.

• Sourced, created and delivered promotional collateral for the opening of the new Tourist Information Centre in Coleford.  The centre opened to the public on Saturday 19 March and has branded merchandise including postcards, keyrings, pens and tote bags.  We also produced the external signage and the pop-up banners inside the centre.

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